The Nintendo logo billboard is blue in the Japanese version and red internationally, reflecting its most common depictions in each region.
It's white and violet in international versions. The Koopa Air sign is colored yellow and blue in the Japanese version (a pun on Goodyear). Yoshi1 (a pun on Mobil1) was changed to Yoshi, with a pawprint similar to the one added to English versions of Super Mario World. Luigip (a pun on Agip) was changed to Luigi's, itself appearing to be a parody of the now-defunct Bradlees chain of discount stores. Marioro (a pun on Marlboro) was changed to Mario Star.
The iQue version's billboards are based on the international designs, with the exception of the "Shot!" billboard, which was replaced with the iQue logo. They were (mostly) changed during localization because this would have gotten the localization team in hot water. The billboards in the Japanese version are all clever parodies of real-life companies. It'd help if someone could rip the graphics that aren't here yet.
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